A case-study published by TNS UK, this white paper takes a look at a...
Well before Affectiva had an on-device mobile SDK for smartphones, Aff...
The product of a collaboration with Thales S. Teixeira of the Harvard...
Presented at ESOMAR Congress in 2013, “Do Emotions in Advertisin...
This paper recounts the journey that Millward Brown and Affectiva unde...
Studies if emotional responses to ads can predict purchase intent
Emotion data helps predict which ad will go viral