This feature provides an in-depth look at Affectiva’s journey and mission to build emotionally intelligent machines and define the category of Emotion AI. It explores Affectiva’s origins in the market research space to its eventual push into automotive. It also mentions the latest round of funding and Affectiva’s evolution to be the pioneer of human perception AI. The article wraps by touching on the topic of ethics and the importance of ethics in AI and the ability to opt-in/give consent. Read more in the full article here.